Fashion designer Neeta Lulla is popular among celebs, the celebrity fashion designer is now entering the cost effective wedding wear segment with a “budget friendly wedding” line.
Her new label ‘N Bride’, is a fine balance between haute couture and Prêt à porter for consumers who are focused on fashion aesthetics.
The USP of the brand is its ability to fuse western and ethnic silhouettes, prints and designs catering to varied tastes. This line is aimed at a budget-friendly wedding.
Lulla says it is important to cater to the big middle class, which is going to be the next big consumer of luxury.
Couture needs to be democratic and the vision is to make every garment a limited edition piece.
Priced between Rs 30,000 to Rs 1 lakh, the collection will be available at fashion stores like Aza, Ensemble, Angasutra, Label24 Dubai, Vesimi Dubai, Bibi in London and Pernia’s Pop Up as well as the flagship The House Of Neeta Lulla store in Juhu, Mumbai.
All women think of the ideal wedding lehenga for themselves from a very young age. For many, the wedding lehenga stands as a symbol which marks the beginning of a journey they have always dreamed of, and all deserve nothing but the very best.
So what then do you need to consider, in order to make sure that you get your look absolutely perfect? Besides hair, makeup and jewellery, one tiny detail which is more often than not overlooked is the body type.
In this post, reposted from looksgud.in, we show you 8 different wedding lehenga styles which can help you understand what style suits you best.
Circular / Flared Lehenga
Special Feature: Adds Extreme volume below the waist
Perfect for: Apple (or V shape), Pear Shape, Hourglass Shape, Straight (or Rectangle) Shape Worst Choice For: Women with very slim waists (Since it can look clumsy if waists are too tiny)
Mermaid/ Fishtail Lehenga
Special Feature: Accentuates the Hips
Perfect for: Hourglass and Rectangle body shape Worst Choice For: Apple Shape, Pear Shape and Thin Body Type
Special Feature: It creates a slimming Effect, Hides and Extra Flab
Perfect for: Hourglass Shape, Pear Shape, and Petite Body Type Worst Choice For: Apple Shape, Straight (or Rectangle) Shape, and Skinny Body Type
Special Feature: Perfect ad Elegant, Easier to carry
Perfect for: Hourglass, Pear Shape, and Tall Body Structure Worst Choice For: Apple and Straight (or Rectangle) Shape
Sharara cut Lehenga
Special Feature: Trousers in the form of a Lehenga
Perfect for: Apple Shape, Hourglass Shape, Pear Shape, Straight (or Rectangle) Shape, and Tall Body Structure Worst Choice For: Petite and women with too slim legs
Straight Cut Lehenga
Special Feature: Flows with the body curves
Perfect for: Hourglass Shape, Apple Shape and Straight (or Rectangle) Shape Worst Choice For: Pear Shape and Too thin body structure
Lehangas with a Jacket
Special Feature: Hides the extra fats(if you are plump) or creates volume(if you’re too skinny)
Perfect for: Hourglass, Apple, Inverted Triangle and Tall Body Structure Worst Choice For: Pear Shape and Petite Women
Half Saree Lehenga
Special Feature: Gives a Virtual Sari look
Perfect for: Hourglass, Apple, Pear Shape, and Tall Body Structure Worst Choice For: Petite Women
A perfect lehenga according to your body type won’t only accentuate your personality but will also bring out the best in you.
One of the most seasoned front-runners of the fashion world, Ritu Kumar, is the perfect blend of classic and contemporary. Her clothes are largely inspired by Indian tradition and culture, and the intricate embroidery, bold prints, and rich material of her clothes characterize her signature designs. In fact, Ritu Kumar lehengas and saris are made for magnificence and festivity, and a perfect wedding ensemble by this designer may just be the key to completing your wedding day fairytale. So, let’s have a look at the brilliant new innovations by this messiah of wedding fashion in 2013-2014.
The year that was: 2013
2013 was quite a fruitful and satisfying year for Ritu Kumar and her fans. She was bestowed with the highest civilian honour, the Padma Shri award, for her contribution to the Indian fashion industry over the last 40 years. Yet another notch in the belt for the fashion godmother.
Another highlight of the year was the Rajasthan Fashion Week, where the “queen” of high fashion enchanted, yet again, with her bridal designs. Ritu Kumar’s bridal designs, as we know, are largely inspired from Rajasthan’s heritage, so it was only fitting that the princess of Jodhpur walked the ramp for her. The display of anarkalis, lehengas and saris at the show was a tribute well paid. Every single outfit was a masterpiece that showcased an array of fabrics, such as raw silk, georgette, brocade, chiffon, crepe and velvet, coupled with intricate weaving techniques, such as gota, zardozi, zari and such. However, apart from traditional designs, Ritu also showcased some new-world, edgy ideas, such as short, embroidered jackets that can be worn with lehengas. In short, there was a little something for everyone to rejoice about.
Looking ahead: 2014
With the start of 2014, Mrs. Kumar has continued to move from milestone to milestone. As if to reiterate the fact that she truly is the first lady of Indian fashion, Everstone—a private equity firm—has announced that they will invest 100 crore in the Ritu Kumar enterprise to increase the reach of her designs and showcase Indian craft and heritage to the world. We can’t wait to see what other excitement is in store for wedding lovers this year! (PS: Mrs. Kumar has already begun work on her bridal collection for 2014.)
Dazzling among the stars: The Bollywood connection
Ritu Kumar has not only been designing the wardrobes for Femina Miss India and other international beauty pageants for over two decades now, but she’s also a household name in the Indian film industry. Her list of eminent clients include Aishwarya Rai, Priyanka Chopra, Lara Dutta, and Dia Mirza, to name a few, and international celebrities, such as the late Princess Diana, Mischa Barton, and Anoushka Shankar. She pioneered the concept of the “boutique” culture in India and cemented her name among the who’s who of the fashion and film industries.
Every bride deserves that her wedding day feel like a fantasy, and the way she is dressed directly reflects the way she feels. So to make this experience unforgettable for the bride, several individuals with intricate skills work very hard to turn a design or concept into a masterpiece. In Ritu Kumar’s words,
“Fashion is just one story—turning fabric into garments that are then shown on the ramp. But there are many smaller human stories that lead up to it. We have nearly 16 million people working in this industry right from the grassroots level, and they are the ones we should be proud of.”
Well, all we can say to this, Mrs. Kumar, is that Indian brides can rest assured that their wedding happiness is in great hands. Have an excellent week, ladies!