Wedding photography has become a booming industry of its own. It’s no secret that the market has evolved into a highly competitive and fierce one. Moreover, the wedding photography industry has become highly diluted as it gets more difficult each day to distinguish the professionals from the amateurs. If you belong to the wedding party and already have a good photographer in mind, it’s best you strike this one off your to-do list as soon as possible to avoid the issue of availability later on. However, if you’re new on the wedding scene and don’t have the first clue about how this industry functions, then it might help to have these few snippets of information handy.
Pros versus Rookies
The industry is full of budding photographers looking to make their mark, and they’re certainly giving the professionals a run for their money. However, while the upcoming photographers are more enthusiastic and willing to experiment with different styles since they don’t have a niche of their own yet, the professionals are more aware of what works in the market and provide the assurance that everything will be smooth sailing on your big day. What you need to identify is whether you’re willing to take the risk with an overzealous beginner (their rates are lower too) or wish to stick with someone more seasoned.
Traditional versus contemporary
Once you’ve decided the experience you need, you have to figure out the style you want. Traditional photography and contemporary photography both have their own charm, and it all depends on the types of memories you want to keep. Are you a ritualist who believes it’s important to focus on the wedding ceremony? Do you want a shot of the kanyadaan, the pheras, the cake cutting and the toast? Do you want a picture of your entire family (including the extended one) posing for a stage shot that you can frame for your drawing room? Well, then traditional photographers are the right choice for you. However, if you’re an artistic soul and want your wedding album to tell more of a story, then contemporary photographers are the way to go. Portrait photographers use unconventional props and themes to work up a sense of magic and mystery, to add that fantasy element to your wedding.
The social media factor
Social media sites such as Facebook, Twitter and LinkedIn are slowly becoming a great marketing tool for photographers. Visibility on these social networks has become an absolute must, and photographers are really putting themselves out there to attract the right customers. You can check what their work experience is like, their wedding portfolios are usually available online, and you can even check their reviews to see how many people recommend them. This is also the best method to help you pick the photographer that suits you best. However, by far the long-lasting cornerstone to every successful wedding photographer’s business is a blog. Seasoned photographers are still of the opinion that this is the best way to connect with their audience and get their work featured on bigger wedding blogs.
Your wedding day will most probably be a once-in-a-lifetime affair and one you want to remember forever. That’s why, it’s very important that you hire the person you feel is most skilled to capture the right memories of your wedding day. Keep this in mind and begin your hunt for the photographer whose work pulls your heartstrings. Say cheese!